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Mothapalooza – Pimp My Ride Meets Moth Worlds.

Social media and crowd-sourcing have spawned some cool competitions and some innovative ways to leverage sailing as a platform for marketing, but the latest campaign from Zhik might have missed a...

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Top 10 Yacht Racing Properties on Facebook – February Update.

[cleeng_content id="888656895" description="99 cents or 10,000 hours. Become an expert for less than a dollar. We do the hard work so you don't have to." price="0.99" referral="0.10"]Two months into...

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Vendee Globe Will Be The Backdrop for New Film.

There hasn’t been a sailing film for a while, well not if you don’t count the Pirates of the Caribbean franchise… Before that, you have to go back to Charlie St Cloud starring Zac Efron to find a...

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British Olympic Sailors Featured in New Sailing Game.

This year is a big one for sailing sponsors like Volvo and J P Morgan Asset Management who back Olympic sailors. [cleeng_content id="564771014" description="99 cents or 10,000 hours. Become an expert...

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Thomson’s Record Breaking Feat Lost in Olympic Noise

Once every four years, the world’s sporting media turns its attention to the Olympic Games. While those who promote sailing often complain about the lack of media coverage, especially on TV – there are...

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Smells Like Team Spirit – Prada Launches Luna Rossa Fragrance.

It’s nearly Christmas. That is to say that we are close enough to Christmas for fragrance brand ad-buyers to start filling our media with high-budget, almost cinematic advertisements for their product...

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Who’s Wearing What at the Vendee Globe?

A great French endurance race begins tomorrow. Like the 24 Hours of Le Mans, or the Tour de France, the Vendee Globe has legendary status among French sports fans. Perhaps more than any other sailing...

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SAP Extreme Sailing Team Activate With Short Film.

Activation is one of the topics on the program for the World Yacht Racing Forum, which will take place in Sweden in less than two weeks time. It’s an area that has been hijacked a little by hordes of...

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Three Brands Talk About Sailing Sponsorship Activation

The 2012 World Yacht Racing Forum opened with a discussion around sponsorship activation. Activation, or utilisation, is the activity undertaken by companies to actually generate the returns from...

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Activation With A Truck and a Pallet of Weet Bix

Sponsorship activation doesn’t have to be too clever or expensive, especially when there is a natural fit between a sponsor and the sport being supported. The list of Emirates Team NZ sponsors and...

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